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General News | 3 December 2016

A new brand identity for P&R Desjardins

P&R Desjardins rebrand

After more than a five decades fitting out some of Montreal’s most significant corporate buildings, we thought it was the perfect time to reflect this success with an updated identity and brand new website.

Our new logo, bold and confident in its simplicity, is perfectly positioned to herald in the next fifty years. The red plus symbol represents the idea of partnership; a graphic distillation of our reputation as an ally and partner to our clients, rising to every challenge through our collaborative approach.

Our new site showcases with greater clarity our wide portfolio of projects which tell the story of P&R Desjardins better than we ever could. Our unique Insights section provides in-depth commentaries on issues affecting the industry, from P&R’s own expert team. Of course, we provide a snapshot of our practice, the wonderful team behind our success and the latest happenings. And we’ve even served up a useful guide to working with P&R so everything runs like clockwork. All in the name of serving our clients better.

Our fleet of vehicles have also been given a fresh design, so look out for them on the streets of Montreal soon.

This is so much more than a new logo for us. It’s a reflection who we are and the reputation we’ve built up over more than fifty years of partnering with clients to help them shine.

We hope you like it as much as we’re excited to share it with you.

 

Marc-Antoine Desjardins
President , P&R Desjardins